Meles buys advertisement; Aigaforum sells it as real story

Ethiomedia | June 6, 2012


Aigaforum, one of the propaganda outlets of the Meles-Sebhat ruling clique, is misinforming
its readers by posting Meles Zenawi's paid promotional material as a real development story.

Meles Zenawi's fairytell story to fool world public opinion has the grandest of all titles:- Ethiopia's Grand Renaissance . The material is actually a feature that appeared under the SPONSORED SECTION of the May/June 2012 'Foreign Affairs' issue. For curious minds, this fact appears in fine prints at the bottom of the last page of the document and on the website foreignaffairs.com/about-us/sponsors . A cursory research by a contributing Ethiomedia editor shows that the promotional report is produced by World Profile Group, which states on its website the following:

"World Profile Group provides consulting and specialized services in strategic marketing, integrated communications and media. Working with governments, organizations, corporations and individuals worldwide, we achieve our clients’ objectives through the intelligent and strategic use of information, marketing practices and the media.

Other countries and individuals promoted by the World Profile Group are listed on www.foreignaffairs.com/about-us/sponsors

The ordinary reader may not notice or grasp the fact that this is a paid advertisement. It is also not clear how much was paid for this promotional material and by whom. Plus, the document contains a number of serious factual errors that Ethiomedia may try to bring up as a story in the future.